This also produces the issue of noun stacking. Headlinese has to use its own set of rules, terms, and phrases in order to fit story titles into sometimes impossibly tight spaces. The British have apparently come up with a clever term for the grammar headlinese employs when it uses the shortest possible versions of a word: 'thinnernyms' (thinner synonyms). The headline LinkedIn provides, while effortless, is not a branding strategy. The reader should see the headline and have a clear idea of the article’s contents. Effective headlines are easy to read and digestible. With the problem headline, you focus on the problem your target audience has. verb (used without object), headlined, headlining. Be clear and direct with your word selection and avoid using obscure words or acronyms that can confuse everyday readers. shall mean any lead number that may or may not have any alias ’ attached to it. to publicize, feature, or star (a specific performer, product, etc.). Originally a printers' term for the line at the top of a page containing the title and page number used of the lines that form the title of a newspaper article from 1890, and transferred unthinkingly to broadcast media. Instead of disagreeing, people 'clash.' Rather than competing, they 'vie.' Instead of divisions, we have 'rifts.' And instead of a Mexico president promising reforms of the policing system in an effort to mollify people’s anger over the murder of 43 students, we get 'Mexico president vows police reform in bid to quell massacre rage.' I was inordinately pleased with myself for coining the word thinnernym to describe these short words, although I’ve since been informed that I’m not the first to do so.' - Andy Bodle, 'Sub Ire as Hacks Slash Word Length: Getting the Skinny on Thinnernyms.' The Guardian, Dec. Word arrangement and punctuation can affect the meaning of your headline. headline (n.) 1670s, from head (n.) in sense 'heading of a book or chapter' (c.

'The grandest, oldest and arguably finest headline tradition of all, of course, is the use of short words.

Headline meaning